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Article
"Hey, They're Just Like Us!" Representations of the Animal World in the Discovery Channel's Nature Programming
Journal of Popular Culture (2005)
  • David Pierson, University of Southern Maine
Abstract

The article discusses the representations of the animal world in the nature programming of the cable television network, Discovery Channel. The Discovery Channel has sought to establish a global brand image based on its perceived authority in educational and nonfictional documentary programming.

Keywords
  • Animals in Mass Media,
  • Cable Television,
  • Television Broadcasting
Publication Date
May, 2005
Publisher Statement
DOI: 10.1111/j.0022-3840.2005.00136.x.
Citation Information
David Pierson. ""Hey, They're Just Like Us!" Representations of the Animal World in the Discovery Channel's Nature Programming" Journal of Popular Culture Vol. 38 Iss. 4 (2005)
Available at: http://works.bepress.com/david_pierson/4/