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Article
Positive Selling Signals: The Effects of Non-verbal Signals on Student Role Play Evaluations
Journal of Marketing Education (2010)
  • Harry A Taute
  • Robert Heiser, University of Southern Maine
  • David N McArthur
Keywords
  • non-verbal communications
Publication Date
2010
Citation Information
Harry A Taute, Robert Heiser and David N McArthur. "Positive Selling Signals: The Effects of Non-verbal Signals on Student Role Play Evaluations" Journal of Marketing Education Vol. 33 Iss. 1 (2010)
Available at: http://works.bepress.com/david_n_mcarthur/2/