More Thoughts on Microsoft(2013)
The analysis examining “The case of Microsoft’s Surface Tablet” was developed in the Spring of 2013, but the predictive ability of SWOT analysis is borne out by current events with Steve Ballmer announcing his retirement and Microsoft’s purchase of Nokia’s mobile division. The purchase of Nokia’s mobile division was enabled by the financial assets of Microsoft highlighted by the article, and it fills two strategic needs.
Publication DateSeptember 16, 2013
Citation InformationDavid R King. "More Thoughts on Microsoft" (2013)
Available at: http://works.bepress.com/david_king/32/