Skip to main content
More Thoughts on Microsoft
  • David R King, Marquette University
The analysis examining “The case of Microsoft’s Surface Tablet” was developed in the Spring of 2013, but the predictive ability of SWOT analysis is borne out by current events with Steve Ballmer announcing his retirement and Microsoft’s purchase of Nokia’s mobile division. The purchase of Nokia’s mobile division was enabled by the financial assets of Microsoft highlighted by the article, and it fills two strategic needs.
Publication Date
September 16, 2013
Citation Information
David R King. "More Thoughts on Microsoft" (2013)
Available at: