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Article
The Case of Microsoft's Surface Tablet: Going Behind the Strategy with SWOT
Graziadio Business Review
  • David King, Marquette University
  • Todd Peterson, Marquette University
Document Type
Article
Language
eng
Format of Original
8 p.
Publication Date
1-1-2013
Publisher
Pepperdine University
Disciplines
Abstract

Following its development at Harvard Business School in the 1950s, the SWOT framework became a frequently used decision tool. While the complexity organizations confront in the modern business world has increased, SWOT provides an intuitive way to organize information into internal “Strengths and Weaknesses” and external “Opportunities and Threats.” Another reason that SWOT remains relevant is its flexibility that enables integrating other analysis tools. It also encompasses multiple steps of strategy development to cover analysis, formulating options, and implementation.

Comments

Published version. Graziadio Business Review, Vol. 16, No. 2 (2013). Permalink. © Pepperdine University 2013. Used with permission.

Citation Information
David King and Todd Peterson. "The Case of Microsoft's Surface Tablet: Going Behind the Strategy with SWOT" Graziadio Business Review (2013) ISSN: 2159-2977
Available at: http://works.bepress.com/david_king/27/