This article focuses on the role of business environmental management (BEM) in the food industry. Types of BEM; Benefits of implementing the practice; Importance of giving producers flexibility; How private strategies and ventures may succeed. This article is adapted from a keynote address prepared for Challenging the Agricultural Economics Paradigm, a symposium honoring Luther G. Tweeten, Anderson Professor of Agricultural Marketing, Trade and Policy, September 10-11, 2000, The Ohio State University, Columbus, Ohio.