Farmers and ranchers face a most troubling dilemma. Complex political forces have mapped two quite different paths to environmental management-a rollback of federal regulations or a buildup of traditional subsidies. In the words of a famous modern philosopher, "When you reach a fork in the road, take it!" But either choice poses risk for the industry and will not likely ameliorate nettlesome environmental problems. A third path could help the industry maintain competitiveness and meet environmental challenges. This path uses me latest science to identify agroenvironmental problems and emphasizes economically attractive technology to sustain environmental improvements.