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J. C. Penney: the Man, the Store and American Agriculture
  • David Delbert Kruger, University of Wyoming
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Publication Date
May 25, 2017
Dr. Charles Rankin
University of Oklahoma Press
Publisher Statement
David Delbert Kruger paints a biographical and historical picture of an American business mogul distinctly different from comparable capitalists such as Andrew Carnegie, Henry Ford, or Sam Walton. Despite his chain’s corporate structure, James Cash Penney imbued each store with a Golden Rule philosophy that demanded mutual respect between customers, employees, competitors, suppliers, and communities. By tracing that spirit to its agrarian source, and following it through the twentieth century, J. C. Penney: The Man, the Store, and American Agriculture provides a new perspective on this American cultural institution—and on its founder’s unique brand of American capitalism.
Citation Information
David Delbert Kruger. J. C. Penney: the Man, the Store and American Agriculture. Norman, OK(2017) p. 1 - 346
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