Article
Redefining the epistomology of the coporate / not-for-profit engagement
australasian journal of business and social inquiry
(2010)
Abstract
An understanding of why corporations engage in corporate social investment and corporate philanthropy is vital if not-for-profit organisations are to engage effcetively in raising funds from this sector. This article indicates that their is a return on investment for companies who partner with the not-for-profit sector and approaches need to focus on this rather than an appeal to altruism.
Keywords
- nor-for-profit,
- nfp,
- corporate philanthropy,
- corporate social investment,
- csr
Disciplines
Publication Date
March, 2010
Publisher Statement
Australasian journal of business and social inquiry
Citation Information
David Cooke. "Redefining the epistomology of the coporate / not-for-profit engagement" australasian journal of business and social inquiry Vol. 8 Iss. 1 (2010) Available at: http://works.bepress.com/david_cooke/4/