Article
Building social capital through corporate social investment
Asia-Pacific Journal of Business Administration
(2010)
Abstract
Corporate support for the not-for-profit sector has been underestimated by many companies as a highly effective strategy to develop brand awareness, attract and retain top staff and build social capital. Some top australian companies have understood this and have well developed partnerships with the not-for-profit sector leading to mutually beneficial outcomes and positive societal impacts. In-depth interviews and case studies support this.
Keywords
- corporate social investment,
- csr,
- corporate philanthropy,
- corporate social investment,
- social capital
Disciplines
Publication Date
2010
Publisher Statement
Asia-Pacific Journal of Business Administration
Citation Information
David Cooke. "Building social capital through corporate social investment" Asia-Pacific Journal of Business Administration Vol. 2 Iss. 1 (2010) Available at: http://works.bepress.com/david_cooke/3/