The purpose of this work is to investigate the hot- and cold-rolling requirements to produce third-generation advanced high-strength steels (AHSS). Therefore, five medium-Mn (10 to 14 wt pct Mn) alloys that exhibit transformation-induced plasticity (TRIP) were compared to a commercially produced grade of AISI 1018 using hot- and cold-rolling experiments. Experimental data collected from a STANAT instrumented rolling mill was utilized to measure force and torque during hot- and cold-rolling. Experimental data were processed by a 1D analytical model, based on Orowan model, to determine rolling pressure. It was determined that pressures required to hot-roll TRIP alloys are 1.4 to 1.8 times greater than pressures for rolling AISI 1018 steel. Cold rolling of the medium-Mn TRIP steels was found to be 1.5 to 2.8 times greater than the AISI 1018 steel. Mechanical and microstructural characterization was also performed and the variation in rolling pressure was related to the starting microstructural constituents, and alloys containing greater starting quantities of ε-martensite in the microstructure had higher flow stresses at equivalent rolling strains during cold rolling.