"Mark Millar. Global Supply Chain Ecosystems: Strategies for Competitive Advantage in a Complex, Connected World. London, England: Kogan Page Limited (2015) pp. 288" by David Swanson

Article

Mark Millar. Global Supply Chain Ecosystems: Strategies for Competitive Advantage in a Complex, Connected World. London, England: Kogan Page Limited (2015) pp. 288

Journal of Marketing Channels (2017)

David Swanson, University of North Florida
Amanda Atwood, University of North Florida
David Calais, University of North Florida

Link

Disciplines

Industrial Organization,
Business,
Marketing and
Operations and Supply Chain Management

Publication Date

August 11, 2017

DOI

10.1080/1046669X.2017.1347007

Citation Information

David Swanson, Amanda Atwood and David Calais. "Mark Millar. Global Supply Chain Ecosystems: Strategies for Competitive Advantage in a Complex, Connected World. London, England: Kogan Page Limited (2015) pp. 288" Journal of Marketing Channels Vol. 24 (2017) p. 100 - 103
Available at: http://works.bepress.com/david-swanson/5/