Presentation
How do you connect? Comparing word-of-mouth and electronic word-of-mouth communication channel choice amongst generational cohorts
International Textile and Apparel Association Annual Conference Proceedings
(2018)
Disciplines
Publication Date
January 1, 2018
Citation Information
Amy Dorie and David Loranger. "How do you connect? Comparing word-of-mouth and electronic word-of-mouth communication channel choice amongst generational cohorts" International Textile and Apparel Association Annual Conference Proceedings (2018) Available at: http://works.bepress.com/david-loranger/8/