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About David Loranger

David Loranger, Ph.D. is an Assistant Professor in the Jack Welch College of Business and Technology at Sacred Heart University. His teachings focus on Fashion Marketing. He also has extensive experience in the fashion industry with a 17 year career in luxury retail and design sectors. He owned his own company, The Fashion Collective as well as worked as a Merchandise Manager for Bergdorf Goodman, Saks Fifth Avenue, Barneys New York, and Loro Piana. During that time, Dr. Loranger also taught at Philadelphia University, the University of Minnesota and at the Graduate School at the Fashion Institute of Technology. He is the recipient of the American Collegiate Retailing Association’s 2018 Best Paper and the 2019 ITAA/Intellect Publishing Best Paper Awards. His research interests include generational consumption and marketing of cultural apparel products. Dr. Loranger is the Co-Chair of Reviews for the annual ITAA Conference, supervising the peer review of over 600 submissions.


August 2019 - Present Assistant Professor, Sacred Heart University Jack Welch College of Business & Technology
2017 - 2018 Assistant Professor, University of Minnesota Twin Cities
2015 - 2017 Assistant Professor, Philadelphia University
2012 - 2014 Merchandise Manager, Designer Collections, Men's Third Floor, Bergdof Goodman



2017 - 2017 Faculty Research Grant
Philadelphia University
Role: Principal Investigator
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Professional Service and Affiliations

Editorial Board Member, Fashion Practice
Reviewer, International Journal of Retail & Distribution Management
Track Chair, Pedagogy, International Textile & Apparel Association
Editorial Board Member, Journal of Fashion, Style, and Popular Culture
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Honors and Awards

  • American Collegiate Retailing Association’s 2018 Best Paper Award
  • Intellect Books Best Research Paper Award, ITAA, 2019
  • 2024 URCG Award for “The Impact of State-Level COVID-19 Stringency on Retail Sales in United States: A Panel Data Study”


2014 - 2016 Ph.D. Apparel, Merchandising and Design, Iowa State University
2009 - 2010 MPS, Global Fashion Management, Fashion Institute of Technology
1990 - 1994 BBA Marketing/Communications, Western Connecticut State University

Contact Information

Jack Welch College of Business & Technology
Marketing and Sport Management
West Campus East Building


Research Works (12)

Conference Proceedings (14)