Affective Communication: Toward a Theory of Rallying Cries and Group AdaptationWestern Academy of Management Conference (2015)
Rallying cries are succinct, affect-infused messages intended to efficiently build consensus and motivate action. Despite widespread use throughout history, little research examined the genesis and operation of rallying cries as an affective device influencing group outcomes. In this paper, we develop an initial theory of rallying cries, exploring how they enable group adaptation and goal accomplishment. Beyond its immediate implications for the study of affect, this framework informs social influence, leadership, change, and mobilization perspectives. We discuss these implications and propose important new directions for future research.
- Rallying cries,
- Group adaptation,
- Affective communication
Publication DateMarch, 2015
Citation InformationTimothy Munyon, David Jiang, Brian J. Collins and Thomas A. Wright. "Affective Communication: Toward a Theory of Rallying Cries and Group Adaptation" Western Academy of Management Conference (2015)
Available at: http://works.bepress.com/david-jiang/10/