Within the ever-changing technology and business landscape, it is imperative that students develop skills in identifying and leveraging emerging technologies to create business value in innovative and novel ways. Drawing on the Net-enabled Business Innovation Cycle framework, applied learning techniques, and current events, we developed an assignment to explore one such emerging technology – blockchain – to enhance students’ ability to apply what they have learned to solve business problems. Our findings showed that students overwhelmingly found the activity and experience beneficial in three important ways: (1) understanding an emerging technology, (2) applying the technology to contemporary business issues, and (3) leveraging what they learned to create plausible solutions to business challenges and opportunities.