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Contribution to Book
Strategy and Planning in the Context of Sport
Managing Sport Business: An Introduction (2nd Edition) (2011)
  • Milena Parent
  • Danny O'Brien, Bond University
  • Trevor Slack
Abstract

TOPICS The nature of strategy The strategic management process Strategic sport management in the twenty-first century

Publication Date
January 1, 2011
Publisher
Routledge
ISBN
9780415570282
Publisher Statement
ERA 2015 submission. Due to publisher copyright limitations full text access is restricted.
Citation Information
Milena Parent, Danny O'Brien and Trevor Slack. "Strategy and Planning in the Context of Sport" OxfordManaging Sport Business: An Introduction (2nd Edition) (2011)
Available at: http://works.bepress.com/danny_obrien/12/