Contribution to Book
Using Role Plays in the Personal Selling Class: Some SuggestionsGreat Ideas In Teaching Marketing (2002)
Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.
Citation InformationDaniel H. McQuiston. "Using Role Plays in the Personal Selling Class: Some Suggestions" Cincinnati, OHGreat Ideas In Teaching Marketing (2002)
Available at: http://works.bepress.com/daniel_mcquiston/1/