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Contribution to Book
Using Role Plays in the Personal Selling Class: Some Suggestions
Great Ideas In Teaching Marketing (2002)
  • Daniel H. McQuiston, Butler University
Abstract

Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.

Publication Date
2002
Editor
Joseph Hair
Publisher
Southwestern Publishing
Citation Information
Daniel H. McQuiston. "Using Role Plays in the Personal Selling Class: Some Suggestions" Cincinnati, OHGreat Ideas In Teaching Marketing (2002)
Available at: http://works.bepress.com/daniel_mcquiston/1/