The Relationship Between the Attitudes of Professional Sport Fans and Their Intentions to Watch Televised Games.Sport Marketing Quarterly
- sports management,
- professional sports,
- televised sports
AbstractProvides information on a study that examined the impact of positive and negative attitudes, as well as team quality, on television viewing intensions of professional sports fans. Methodology of the study; Results and discussion on the study.
Citation InformationDaniel F. Mahony and Anita M. Moorman. "The Relationship Between the Attitudes of Professional Sport Fans and Their Intentions to Watch Televised Games." Sport Marketing Quarterly Vol. 9 Iss. 3 (2000) p. 131 - 139
Available at: http://works.bepress.com/daniel_mahony/6/