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Article
The Relationship Between the Attitudes of Professional Sport Fans and Their Intentions to Watch Televised Games.
Sport Marketing Quarterly
  • Daniel F. Mahony, Kent State University - Kent Campus
  • Anita M. Moorman
Publication Date
1-1-2000
Document Type
Article
Keywords
  • sports management,
  • professional sports,
  • fans,
  • televised sports
Disciplines
Abstract

Provides information on a study that examined the impact of positive and negative attitudes, as well as team quality, on television viewing intensions of professional sports fans. Methodology of the study; Results and discussion on the study.

Citation Information
Daniel F. Mahony and Anita M. Moorman. "The Relationship Between the Attitudes of Professional Sport Fans and Their Intentions to Watch Televised Games." Sport Marketing Quarterly Vol. 9 Iss. 3 (2000) p. 131 - 139
Available at: http://works.bepress.com/daniel_mahony/6/