Article
The Rise of 360 Deals in the Music Industry
Landslide
(2011)
Abstract
360 deals can give record companies access to revenue from movie contracts, merchandise sales, and other sources “all around” the artist. They reflect a transition from an industry model focused on delivery of goods (compact discs or even iTunes tracks) to one in which music is increasingly a service generating revenues from multiple activities bundled with phone, Internet, or cable access. The authors explore the history, contents, benefits, and future of 360 deals.
Keywords
- 360 deals,
- 360 contracts,
- music industry,
- artists,
- record companies
Disciplines
Publication Date
Spring April 8, 2011
Publisher Statement
A full copy is available here because the publisher makes available a copy with an incorrect title
Citation Information
Daniel J Gervais. "The Rise of 360 Deals in the Music Industry" Landslide Vol. 3 Iss. 4 (2011) Available at: http://works.bepress.com/daniel_gervais/36/