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Article
An Affect Control Theory of Technology
Current Research in Social Psychology
  • Daniel Burton Shank, Missouri University of Science and Technology
Abstract

Affect control theory is a theory of interaction that takes into account cultural meanings. Affect control research has previously considered interaction with technology, but there remains a lack of theorizing about inclusion of technology within the theory. This paper lays a foundation for an affect control theory of technology by addressing key assumptions, presenting an empirical foundation using a survey of sentiments toward technology, and analyzing those sentiments. (Contains 2 tables.)

Department(s)
Psychological Science
Keywords and Phrases
  • Social Theories,
  • Interpersonal Relationship,
  • Interaction,
  • Cultural Influences,
  • Computer Uses in Education,
  • Man Machine Systems,
  • Observation,
  • Affective Behavior
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2010 University of Iowa. Center for the Study of Group Processes, All rights reserved.
Publication Date
9-1-2010
Disciplines
Citation Information
Daniel Burton Shank. "An Affect Control Theory of Technology" Current Research in Social Psychology Vol. 15 Iss. 10 (2010)
Available at: http://works.bepress.com/daniel-shank/6/