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Article
Shift to an Experience Economy: Online Communities are Center to New Marketing Approach
The Bottomline (2010)
  • Daniel B. Cormany, University of Nevada, Las Vegas
  • Mehmet Erdem, University of Nevada, Las Vegas
Publication Date
June, 2010
Citation Information
Daniel B. Cormany and Mehmet Erdem. "Shift to an Experience Economy: Online Communities are Center to New Marketing Approach" The Bottomline Vol. 25 Iss. 3 (2010) p. 39 - 43 ISSN: 0279-1889
Available at: http://works.bepress.com/daniel-cormany/2/