A community that values and supports play across the lifespan is a community that also enhances the well-being of its citizens and creates the climate for innovation, learning, and civic engagement. In the field of early childhood education, play has been identified as a global value of ECE, however, play experiences are becoming compromised for young children particularly in the U.S. due to changing societal norms and stressors. In order to break down the barriers that keep children from play, community groups can come together to create a culture of play. This presentation will include a panel of Omaha community members representing the education, non-profit, business sectors who will share how one project on play has grown into a movement for the Omaha area.