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Article
Coopetition at Work: how firms shaped the airline industry
Journal of Social Management/Zeitschrift für Sozialmanagement (2013)
  • Wojciech Czakon
  • Leo Paul Dana
Abstract

The literature on coopetition has made a substantial progress in identifying its attributes and outcomes. However, published work has much less to say about the emergence of this strategy. We develop a view on coopetition adoption at industry level, focused on exogenous factors, and seen from an evolutionary perspective. Our longitudinal study of the airline industry development reveals that coopetition is a way of operating, aimed at shaping relationships between value network members. Empirical data suggest that cooperative moves of key players are meant at a more efficient value creation. Yet, those moves involve also intra- and internetwork competition. Industry rules reshaping is followed by competition for the value created, which in turn generates a re-framing of the market game. Rapid imitation suggests that competitors need to react and also adopt coopetitive behaviours.

Keywords
  • Coopetition,
  • evolution,
  • industry,
  • strategy,
  • imitation
Publication Date
2013
Citation Information
Wojciech Czakon and Leo Paul Dana. "Coopetition at Work: how firms shaped the airline industry" Journal of Social Management/Zeitschrift für Sozialmanagement Vol. 11 Iss. 2 (2013)
Available at: http://works.bepress.com/dana/15/