Skip to main content
Article
The Public Discourse of the Corporate Citizen
Corporate Reputation Review (Special Issue on Issues Management) (2003)
  • David H. Saiia
  • Dale Cyphert, University of Northern Iowa
Abstract
The discursive responsibilities of citizenship demand a dialogic mode of corporate behavior characterized by demonstrations of respect, commitment, and exposure. Issues management that integrates strategic business goals with dialogic public communication efforts will better meet the discursive requirements of full membership in civil society.
Publication Date
2003
DOI
10.1057/palgrave.crr.1540189
Citation Information
David H. Saiia and Dale Cyphert. "The Public Discourse of the Corporate Citizen" Corporate Reputation Review (Special Issue on Issues Management) Vol. 6 Iss. 1 (2003) p. 47 - 57
Available at: http://works.bepress.com/dale_cyphert/17/