The Public Discourse of the Corporate CitizenCorporate Reputation Review (Special Issue on Issues Management) (2003)
The discursive responsibilities of citizenship demand a dialogic mode of corporate behavior characterized by demonstrations of respect, commitment, and exposure. Issues management that integrates strategic business goals with dialogic public communication efforts will better meet the discursive requirements of full membership in civil society.
Citation InformationDavid H. Saiia and Dale Cyphert. "The Public Discourse of the Corporate Citizen" Corporate Reputation Review (Special Issue on Issues Management) Vol. 6 Iss. 1 (2003) p. 47 - 57
Available at: http://works.bepress.com/dale_cyphert/17/