Skip to main content
Article
In Search of the Corporate Citizen: The Emerging Discourse of Corporate Ecology
\Southern Communication Journal (2004)
  • Dale Cyphert, University of Northern Iowa
  • David H. Saiia
Abstract
Examinations of corporate discourse tend to dichotomize ethical stakeholder relationships and strategic business decisions, but when the ethical/economic conflict is cast in rhetorical terms, the apparent contradictions can be seen as a failure of traditional Western managerial discourse. Decision making within bureaucratic organizations has followed the traditionally rational, assertive forms of Western discourse, but management theorists increasingly urge corporations to adopt practices more appropriate for complex, adaptive, self‐organizing communities. This emerging rhetorical form has practical utility in an adaptive, post‐industrial “learning organization” but also allows a performance of organizational citizenship that integrates ethical and economic values in a discourse of corporate ecology.
Publication Date
2004
Citation Information
Dale Cyphert and David H. Saiia. "In Search of the Corporate Citizen: The Emerging Discourse of Corporate Ecology" \Southern Communication Journal Vol. 69 Iss. 3 (2004)
Available at: http://works.bepress.com/dale_cyphert/16/