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Article
Curricular Implications of Virtual World Technology: A Review of Business Applications
Business Communication Quarterly (2013)
  • Dale Cyphert, University of Northern Iowa
  • M. Susan Wurtz, University of Northern Iowa
  • Leslie K. Duclos
Abstract
As business organizations grow increasingly virtual, traditional principles of organizational communication require examination and modification. This article considers the curricular implications of the growing business uses of virtual world technology through three different lenses—students as employee-users, students as strategic designers and decision makers, and students as theorists. The instructor’s approach to communication principles relevant to persistent virtual worlds should be grounded in current and anticipated business applications. Emerging business practice provides guidance regarding the communication principles and skills that might be required of students entering careers in a contemporary business world of networked, digitized, and virtually enhanced communication.
Publication Date
2013
Citation Information
Dale Cyphert, M. Susan Wurtz and Leslie K. Duclos. "Curricular Implications of Virtual World Technology: A Review of Business Applications" Business Communication Quarterly Vol. 76 Iss. 3 (2013)
Available at: http://works.bepress.com/dale_cyphert/10/