While the Digital Public Library of America/DPLA is neither magical, unique nor technologically advanced, when compared with many other current digital knowledge initiatives or other private and governmental enterprises (scientific, research, manufacturing and communication), still the DPLA’s promises for the future boldly evidence all of these robust “magical” powers and energies and even more. The development of an open access world digital library is the grand promise in this grand strategic goal of the DPLA and its global partners.