Skip to main content

About Cuauhtémoc Luna-Nevarez

Cuauhtémoc (Temo) Luna-Nevarez, Ph.D., is Assistant Professor of Marketing at Sacred Heart University. Dr. Luna-Nevarez has been an educator since 1997, both in the U.S. and his native Sonora, Mexico. His professional experience includes working as a programmer, web designer and consultant for a non-profit organization in New Mexico. Dr. Luna-Nevarez joined the John F. Welch College of Business in 2013. His teaching philosophy is focused on providing a student-centered learning environment that is collaborative, challenging, and exciting, that empowers students in pursuing learning, and that encourages them to ask questions and discuss topics comfortably and respectfully. Dr. Luna-Nevarez’s research interests are focused on consumer behavior in social media and digital environments, as well as consumers’ cognitive and affective responses to marketing communications. His doctoral dissertation investigated the persuasive impact of diverse narrative media in consumer health promotion. His research has been published in Journal of Consumer Research, Journal of Consumer Behavior, Journal of Current Issues and Research in Advertising, Journal of Destination Marketing and Management and Evolutionary Psychology. In addition, he has presented his research at international conferences, including the Association for Consumer Research (ACR), the Society for Consumer Psychology (SCP), the Society for Marketing Advances (SMA) and the Marketing Educators’ Association (MEA).
Degrees: Ph.D., Marketing, and M.B.A., New Mexico State University; M.S., Quality Control and Productivity, and B.S., Information Systems Engineering, Monterrey Institute of Technology and Higher Education.


Assistant Professor Marketing, Sacred Heart University


Research Interests

Consumer Behavior and Digital Marketing

Enter a valid date range.

Enter a valid date range.


  • Principles of Marketing
  • E-marketing
  • Social Media Marketing
  • Marketing Technologies

Contact Information

Marketing and Sport Management
Roncalli Hall 256A
John F. Welch College of Business


Articles (4)

No Subject Area (7)