Skip to main content
Article
Promoting Square Feet with Character: The Influence of Fantasy on Meetings and Conventions at Walt Disney World
Honors Theses
  • Christopher W. Tremblay, Western Michigan University
Date of Defense
12-6-1994
Department
Communication
First Advisor
Dr. George Robeck
Second Advisor
Diane Henderson
Third Advisor
Dr. Steven Rhodes
Subject Categories
Abstract

The Walt Disney World Resort is a unique setting for meetings and conventions because it offers the Disney theme parks, but more importantly, it offers the opportunity to incorporate fantasy components into convention activities. Since Walt Disney World opened, Disney has capitalized on its use of characters by designing theme park attractions based on those characters. The opportunity exists to incorporate Disney fantasy and characters into meetings and conventions, which impacts decisions by businesses and meeting planners to use Walt Disney World as a convention site. The purpose of this study is to look at the influence of the fantasy components in marketing the convention facilities at Walt Disney World.

Access Setting
Honors Thesis-Open Access
Citation Information
Christopher W. Tremblay. "Promoting Square Feet with Character: The Influence of Fantasy on Meetings and Conventions at Walt Disney World" (1994)
Available at: http://works.bepress.com/ctremblay/1/