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Unpublished Paper
Operational and Strategic Planning in Small Business
Management Reports and White Papers
  • Charles L. Mulford, Iowa State University
  • Charles B. Shrader, Iowa State University
  • Hugh B. Hansen, Iowa State University
Document Type
Peer Reviewed
Publication Date
Granting or Sponsoring Agency
North Central Regional Center for Rural Development
This study examines the effects of formal long-range strategic planning. operational planning, and various types of strategy on the performance of small firms. Strategic planning is defined as a combination of written objectives. written financial forecasts, and long range budgets. Operational planning is defined as short-term financial, marketing, inventory, and sales planning. Strategy refers to the pattern of major decisions over time, and performance is measured in terms of profitability, sales growth, and growth of the workforce...

This is a report from North Central Regional Center for Rural Development (1988). Posted with permission.

Copyright Owner
Iowa State University
File Format
Citation Information
Charles L. Mulford, Charles B. Shrader and Hugh B. Hansen. "Operational and Strategic Planning in Small Business" (1988)
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