Operational and Strategic Planning in Small BusinessManagement Reports and White Papers
Granting or Sponsoring AgencyNorth Central Regional Center for Rural Development
AbstractThis study examines the effects of formal long-range strategic planning. operational planning, and various types of strategy on the performance of small firms. Strategic planning is defined as a combination of written objectives. written financial forecasts, and long range budgets. Operational planning is defined as short-term financial, marketing, inventory, and sales planning. Strategy refers to the pattern of major decisions over time, and performance is measured in terms of profitability, sales growth, and growth of the workforce...
Copyright OwnerIowa State University
Citation InformationCharles L. Mulford, Charles B. Shrader and Hugh B. Hansen. "Operational and Strategic Planning in Small Business" (1988)
Available at: http://works.bepress.com/cshrader/3/