This study looked at how mining conflict was socially represented in Davao Oriental using the lens of Social Representation Theory. Thematic analysis was used to examine 111 articles published in print and on the internet over nine years from 2001 to 2009, and transcripts of interviews with key players of the mining conflict. Social representations of the conflict centered on three disputes—conflict between pro and anti mining viewpoints, conflict between two mining firms, and conflict among indigenous peoples living in the mining area—which were all embedded on one huge mining conflict. Key players used protector metaphors to objectify and symbolize their understanding of the conflict. Narratives about the mining discord evolved across time.