Financial incentives designed to accelerate the use of solar energy for heating, cooling, and water heating of buildings have been proposed by both state and federal legislative bodies in the U.S.A. Among the most frequently mentioned incentives are sales and property tax exemptions, tax deductions and credits, rapid amortization provisions, and interest rate subsidies. At the present time there is little available information regarding the ability of such incentives to advance the rate of solar energy utilization. This paper describes the derivation and use of a computer simulation model designed to estimate solar energy use for space conditioning and water heating for given economic, climatic, and technological conditions. When applied to data from the Denver, Colorado metropolitan area, the simulation model predicts that sales tax exemptions would have little impact over the next decade, interest rate subsidies could more than double solar energy use, and the other proposed incentives would have an intermediate impact.