Skip to main content
Presentation
Drivers and outcomes of export marketing performance in a developing country context
Macromarketing in the Asia Pacific Century: Proceedings of the 27th Annual Macromarketing Conference
  • Craig C Julian, Griffith University
  • Aron O'Cass, Griffith University
Document Type
Conference publication
Publication Date
1-1-2002
Citation Information

Julian, CC & O'Cass, A 2002, 'Drivers and outcomes of export marketing performance in a developing country context', in J Cadeaux & A Pecotich (eds), Macromarketing in the Asia Pacific Century: Proceedings of the 27th Annual Macromarketing Conference, Sydney, NSW, 11-14 June, University of New South Wales Press, Sydney, NSW, pp. 33-46. ISBN: 0733419208