Skip to main content
Presentation
The empirical link between the characteristics of a foreign market and international joint venture (IJV) marketing performance
Managing and marketing organizations in an era of global complexity: Proceedings of the 3rd Biennial Conference of the Academy of World Business Marketing and Management Development
  • Craig C Julian, Southern Cross University
Document Type
Conference publication
Publication Date
1-1-2008
Citation Information

Julian, CC 2008, 'The empirical link between the characteristics of a foreign market and international joint venture (IJV) marketing performance', Managing and marketing organizations in an era of global complexity: Proceedings of the 3rd Biennial Conference of the Academy of World Business Marketing and Management Development, Rio De Janeiro, Brazil, 14-17 July, Academy of World Business, Marketing and Management Development, Perth, WA, pp. 314-322. ISBN: 9780975227220