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Article
Marketing performance of international joint ventures: an empirical investigation
Journal of Global Business Research
  • Craig C Julian, University of Adelaide
  • Balasubramanian Ramaseshan, Curtin University of Technology
Document Type
Article
Publication Date
1-1-2004
Citation Information

Julian, CC & Ramaseshan, B 2004, 'Marketing performance of international joint ventures: an empirical investigation', Journal of Global Business Research, vol. 1, no. 1, pp. 84-93.