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Presentation
The empirical links between industry structure, strategy, marketing capabilities, market learning and brand performance
Business across borders in the 21st century: Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development
  • Craig C Julian, University of the Sunshine Coast
  • Aron O'Cass, University of Newcastle
  • Jay Weerawardena, University of Queensland
Document Type
Conference publication
Publication Date
1-1-2006
Citation Information

Julian, CC, O'Cass, A & Weerawardena, J 2006, 'The empirical links between industry structure, strategy, marketing capabilities, market learning and brand performance', Business across borders in the 21st century: Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development, Paris, France, 10-13 July, Academy of World Business, Marketing and Management Development, Paris, France, pp. 459-468. ISBN: 0975227211