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Contribution to Book
The impact of knowledge management, brand orientation and global marketing strategy on performance
Research handbook on export marketing
  • Craig C Julian, Southern Cross University
  • S Rezaei
  • M Amin
Document Type
Book chapter
Publication Date
1-1-2015
Citation Information

Julian, CC, Rezaei, S & Amin, M 2015 'The impact of knowledge management, brand orientation and global marketing strategy on performance', in CC Julian (ed.), Research handbook on export marketing, Edward Elgar Publishing, Cheltenham, UK, pp. 400-424. ISBN: 9781781954386