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Presentation
The empirical link between customer service, brand loyalty, store community, personalization, customization and customer retention levels
Proceedings of 8th Academy for Global Business Advancement (AGBA) World Congress
  • Craig C Julian, Southern Cross University
  • Zafar U Ahmed, University Putra Malaysia
  • Che Aniza Binti Che Wel
  • Jamil Bojei
Document Type
Conference publication
Publication Date
1-1-2011
Disciplines
Citation Information

Julian, CC, Ahmed, ZU, Binti Che Wel, CA & Bojei, J 2011, 'The empirical link between customer service, brand loyalty, store community, personalization, customization and customer retention levels', in Proceedings of 8th Academy for Global Business Advancement (AGBA) World Congress Dalian, China, 15-17 October, Academy for Global Business Advancement, pp. 83-92.