SelectedWorks - Dr Craig C Julian

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Researcher Profile of Dr Craig C Julian

Senior Lecturer, School of Business and Tourism

Dr Craig C Julian BBus(WAIT), GradDipBus(Curtin), MB(Curtin), PhD(Curtin)

Dr. Julian has a PhD in international marketing that studied the marketing performance of international joint ventures in Thailand. He is a recognised world expert in the field of international marketing, specifically in the areas of international joint ventures and export marketing, to which he has approximately 140 publications: 5 books; 10 book chapters; 62 journal articles and 59 double blind refereed conference papers. He has publications in top ranked journals like the International Business Review; Journal of Business Research; European Journal of Marketing; Journal of Small Business Management and many others. He has also won an ARC Discovery Grant as an Early Career Researcher and is the Editor-in-Chief of the Journal for International Business and Entrepreneurship Development.

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About Dr Craig C Julian

Dr Craig C Julian BBus(WAIT), GradDipBus(Curtin), MB(Curtin), PhD(Curtin)

Dr. Julian has a PhD in international marketing that studied the marketing performance of international joint ventures in Thailand. He is a recognised world expert in the field of international marketing, specifically in the areas of international joint ventures and export marketing, to which he has approximately 140 publications: 5 books; 10 book chapters; 62 journal articles and 59 double blind refereed conference papers. He has publications in top ranked journals like the International Business Review; Journal of Business Research; European Journal of Marketing; Journal of Small Business Management and many others. He has also won an ARC Discovery Grant as an Early Career Researcher and is the Editor-in-Chief of the Journal for International Business and Entrepreneurship Development.

Present	Senior Lecturer, Southern Cross University ‐ School of Business and Tourism
Institution Organization Position Type Position Title Time Period to Options Current Position Affiliate my profile with this Institution

Business, International Business, and Marketing

International marketing, International joint ventures, and Export marketing

School of Business and Tourism

Southern Cross University, Gold Coast Campus.
Locked Mail Bag 4,
Coolangatta Qld 4225
Phone: (+61 7) 5589 3065
Fax: (+61 7) 5589 3703
Mobile: (+61) 414239388

Email:

Journal articles (63)

Discriminant analysis of antecedents of customer retention in Malaysian retailing (Craig C Julian, Zafar U Ahmed, Che Aniza Binti Che Wel, et al.) Journal of Transnational Management (2016)

This article examines the applied dimensions of relationship marketing, namely, customer service, loyalty/rewards programs, personalization, customization, and brand/store community with different customer retention levels in three retail stores in Malaysia. The relationship between customer service, ...

Dynamics of loyalty programs in Malaysian retailing: a strategic marketing perspective (Craig C Julian, Zafar U Ahmed, Che Aniza Binti Che Wel, et al.) Journal of Transnational Management (2016)

The purpose of this article is to consider the development of research in loyalty programs and relationship marketing in international retailing and review their application in specific retail stores in Malaysia, namely, AEON, Parkson, the ...

International joint venture marketing performance in China: a resource-based approach (Craig C Julian and Junqian Xu) Journal for Global Business Advancement (2015)

The purpose of this paper was to examine the empirical links between learning, innovation and marketing performance in Chinese international joint ventures (IJVs). The relationship between market-focused learning, internal learning, external learning and innovation with ...

Time-based competence and performance: an empirical analysis (Yahya N Al Serhan, Craig C Julian and Zafar Ahmed) Journal of Small Business and Enterprise Development (2015)

The purpose of this paper is to evaluate the relationship between time-based manufacturing competence(TBMC), time-based competitiveness, time-based manufacturing capability, and the performance of SMEs engaged in the steel minimill industry in the USA. This study ...

Using time to gain competitive advantage: a framework and analysis of propositions (Yahya N Al Serhan, Craig C Julian and Zafar U Ahmed) International Journal of Commerce and Management (2015)

The purpose of this paper is to develop and justify a theoretical framework for analyzing the relationship between manufacturing strategy, business strategy, time-based manufacturing competence, capability and competitiveness and their impact on firm performance for ...

The market orientation-performance relationship: the empirical link in export ventures (Craig C Julian, Osman Mohamad, Zafar U Ahmed, et al.) Thunderbird International Business Review (2014)

This study examines the empirical link between three dimensions of market orientation, namely, customer orientation, competitor orientation and interfunctional coordination, and overall export marketing performance in Indonesian export market ventures. The study was based on ...

A resource-based approach to the study of export marketing from Australia (Craig C Julian) International Journal of Trade and Global Markets (2013)

This study examines the empirical links between industry structure, strategy, marketing capabilities and performance in Australian export ventures. Data were gathered via a self-administered mail survey directed to the Chief Executive Officer of 1853 export ...

A traditional gravity model of the endogenous nexus between transportation costs and bilateral trade (Junqian Xu and Craig C Julian) Journal for Global Business Advancement (2013)

Transportation costs are frequently cited as an important determinant of trade costs. The literature has hitherto paid little attention to the endogenous nexus between transportation costs and trade. In this paper, the impact of transportation ...

Importer commitment drivers and their impact on performance: a resource-based perspective (Abu Saleh, M Yunus Ali and Craig C Julian) International Journal of Trade and Global Markets (2013)

Small and Medium-Sized Enterprises (SMEs) play a dominant role in emerging economies. However, most studies on buyer-seller relationship behaviour have focussed on the larger firms from developed countries with little attention being given to SMEs' ...

International buyer behaviour-commitment relationship: an investigation of the empirical link in importing (Md. Abu Saleh, M Yunus Ali and Craig C Julian) International Business Review (2013)

Drawing on the resource-based view (RBV) of the firm this article examines relationships between knowledge, trust, communication, volatility and sustainable competitive advantage as the exogenous and endogenous variables with importer commitment as the dependent variable. ...

The empirical link between relationship marketing tools and consumer retention in retail marketing (Jamil Boejei, Craig C Julian, Che ABC Wel, et al.) Journal of Consumer Behaviour (2013)

This article focuses on the key relationship marketing tools of customer service, loyalty/rewards programs, brand/store community, personalization and customization, and their relationship with customer retention. The relationship between customer service, loyalty/rewards programs, customization, personalization, brand/store ...

The resource-based view as applied in international marketing (Craig C Julian) International Journal of Trade and Global Markets (2013)

Editorial in Special issue on: "The Resource-Based View as Applied in International Marketing"

Factors impacting international entrepreneurship in Malaysia (Craig C Julian and Zafar U Ahmed) Journal of Small Business and Enterprise Development (2012)

Purpose This article aims to analyze factors impacting international entrepreneurship in Malaysia. Design/methodology/approach Interviews were conducted with 71 firms, both in the manufacturing sector and the service sector, across the 12 states of Malaysia. Findings ...

International entrepreneurship in Lebanon (Zafar U Ahmed and Craig C Julian) Global Business Review (2012)

This article provides a review of Lebanese entrepreneurial business practices since the 1920s. The characteristics of Lebanese culture are covered with special reference to the value systems inherent within Lebanese management practices. The historical development ...

The empirical link between resources, networks and export marketing performance and the implications for developing countries (Craig C Julian, Zafar U Ahmed, Osman Mohamad, et al.) Journal of Transnational Management (2012)

This study examines the empirical link between organizational resources (production resources, financial resources, human resources, R&D resources, and reputation resources), networks (institutional, government, and research) and export marketing performance in export market ventures in a ...

The impact of transportation costs on bilateral trade flows in the Asia Nine (Junqian Xu and Craig C Julian) Asia Pacific Journal of Economics & Business (2012)

Transportation costs are frequently cited as an important determinant of trade costs. The literature has hitherto paid little attention to the endogenous nexus between transportation costs and trade. In this paper, the impact of transportation ...

Discriminant analysis of antecedents of performance in international marketing: a study of Australian exporting companies (Craig C Julian) Journal of International Marketing and Exporting (2011)

This article examines the empirical link in export market ventures of the relationship between product adaptation, promotional support, foreign market objectives, firm characteristics, distribution access, government policy, marketing orientation and export marketing performance. The study ...

Product adaptation in international joint ventures: an empirical investigation (Craig C Julian) International Journal of Trade and Global Markets (2011)

This study examines the relationship between product/service and promotion adaptation and International Joint Venture (IJV) marketing performance in Thailand. The primary data for the study were collected from a self-administered mail survey of 1047 Thai-Foreign ...

The marketing capabilities-performance relationship: the empirical link in export ventures (Osman Mohamad, Craig C Julian, Zafar U Ahmed, et al.) International Journal of Trade and Global Markets (2011)

This study examines the empirical link between marketing capabilities (product capability, pricing capability, distribution capability and promotion capability) and export marketing performance in export market ventures in a developing country context. The study was based ...

The key antecedents of entrepreneurial behaviour and its significance for international marketing: a study of university students in Croatia, Iceland, Turkey and the United Kingdom (Craig C Julian) Journal of International Marketing and Exporting (2010)

This paper focuses on the personal traits of locus of control and innovation and examines their impact on business students’ aspirations to become an entrepreneur. The study was based on an empirical investigation of third ...

The market orientation-marketing performance relationship – the empirical link in international joint ventures (Craig C Julian) International Journal of Trade and Global Markets (2010)

This study examines the relationship between market orientation and International Joint Venture (IJV) marketing performance in Thailand. The primary data for the study were collected from a self-administered mail survey of 831 Thai-Foreign IJVs in ...

Advances in market entry mode theory development (Craig C Julian) International Journal of Trade and Global Markets (2009)

Doing business in Malaysia (Craig C Julian and Zafar U Ahmed) Thunderbird International Business Review (2009)

The importance of international trade to the Malaysian economy can hardly be exaggerated. Trade represents a lifeline for the Malaysian economy. Export-oriented industrialization in the 1990s converted the labor-surplus economy into a labor-deficit one and ...

Incentives to export for Australian export market ventures (Craig C Julian and M Yunis Ali) Journal of Small Business and Enterprise Development (2009)

Purpose: The purpose of this paper is to examine the impact that various incentives to export have on the export marketing performance of Australian export market ventures. Design/methodology/approach: The paper is based on an empirical ...

International joint venture marketing performance and manifest conflict in a developing country context (Craig C Julian) International Journal of Trade and Global Markets (2009)

This study examines the relationship between manifest conflict and marketing performance via the International Joint Venture (IJV) market entry mode in Thailand. The primary data for the study were collected from a self-administered mail survey ...