This article shares best practices for increasing IS (information systems) enrollment based on the experiences of five people who have led their department’s enrollment efforts over the past 3.5 years. Prior to launching these enrollment initiatives, each university’s IS enrollment had reached record-breaking lows, mirroring enrollments nationwide. At the writing of this article, each university has both increased its IS enrollment and improved its program quality. These journeys have resulted in five best practices: make IS enrollment a long-term priority, partner with external stakeholders (i.e., employers, students, and other programs), incentivize students, maintain curriculum rigor, and add value. This article will help IS programs surmount the current challenges and attract, retain, and place IS majors.