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Article
Gender Effects on Perceptions of Individual and Corporate Social Responsibility
Journal of Applied Business and Economics
  • Courtney Droms Hatch, Butler University
  • Sheryl-Ann Stephen, Butler University
Document Type
Article
Publication Date
1-1-2015
DOI
http://www.na-businesspress.com/jabeopen.html
Abstract
There has been an increasing importance for both individuals and companies on acting in a socially responsible manner. This study demonstrates that gender plays an important role in perceptions of social responsibility, such that the effect of an individual’s social responsibility on their perceptions of a company’s social responsibility is moderated by the gender of the respondent. Specifically, we find that women have higher levels of Internalized Moral Identity than men. Moreover, we find that women believe that organizations should be more beneficial to society than men, which translates into a higher quality of corporate social responsibility. The theoretical and managerial applications are discussed.
Rights

This article was archived with permission from North American Business Press, all rights reserved. Document also available from Journal of Applied Business and Economics.

Citation Information
Courtney Droms Hatch and Sheryl-Ann Stephen. "Gender Effects on Perceptions of Individual and Corporate Social Responsibility" Journal of Applied Business and Economics Vol. 17 Iss. 3 (2015) p. 63 - 71
Available at: http://works.bepress.com/courtney_droms/21/