SelectedWorks - Courtney Hatch

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Selected Works of Courtney Hatch

Associate Professor of Marketing

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About Courtney Hatch

2016 - Present	Associate Professor of Marketing, Butler University ‐ Department of Marketing & Management
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Business and Marketing

Marketing and Public Policy, Health Care Marketing, and Marketing for Behavior Change

Beta Gamma Sigma
2008 - 2009 Outstanding Teacher Award, Langdale College of Business Administration, Valdosta State University

College of Business

Email:

http://orcid.org/0000-0002-5014-9722

Articles (12)

Examining the Use of Nutrition Information on Restaurant Menus

Journal of Food Products Marketing (2016)

Courtney Droms Hatch

Over the past decade, the world has been facing an obesity epidemic. In the popular press and certain governmental and ...

Pomegranate Juice Can Do THAT? Navigating the Jurisdictional Landscape of ...

Indiana Law review (2016)

Hilary G. Buttrick and Courtney Droms Hatch

Thirty years ago, the most the consumer expected out of his or her morning glass of juice was a little ...

A Question of Culture: The Impact of College Major on ...

Journal of Organizational Culture, Communications & Conflict (2015)

Kathryin Carroll and Courtney Droms Hatch

What to do with one’s future and career is a question with which every college-aged student struggles. It is not ...

Gender Effects on Perceptions of Individual and Corporate Social Responsibility

Journal of Applied Business and Economics (2015)

Courtney Droms Hatch and Sheryl-Ann Stephen

There has been an increasing importance for both individuals and companies on acting in a socially responsible manner. This study ...

The Effectiveness of Social Responsibility Courses in Higher Education

Journal of Learning in Higher Education (2015)

Courtney Droms Hatch and Sheryl-Ann Stephen

Individual and corporate social responsibility has been gaining more and more attention over the last several years. We examine the ...

CPA Firms’ Hiring Preferences and the 150-Hour Requirement

The BRC Academy Journal of Education (2014)

Bruce A. Caster, Wanda Casseaux and Courtney Droms

The 150-hour rule for CPA licensing has been widely adopted throughout the US and its territories. However, the CPA licensing ...

The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences ...

Journal of Consumer Behavior (2014)

Bui My, Courtney Droms and Georgiana Cracium

This research takes a new look at individuals' attitudes and intentions towards losing weight. Study 1 examines the relationship among ...

The Stakeholder Approach: A New Perspective on Developing and Marketing ...

Health Marketing Quarterly (2014)

Courtney Droms, Michael Ferguson and Karen Giuliano

The use of evidence-based medical practice has become the standard for health care decision-making. Thus, it has become increasingly important ...

Take It Back: Dynamic Consumer Goals in Retail Customer Service ...

Services Marketing Quarterly (2013)

Product returns and exchanges are an important part of a consumer’s postpurchase decision-making process and have economic and psychological consequences. ...

The Chinese Health Care System: An Analysis of the Current ...

Journal of Medical Marketing (2012)

Karen Giuliano and Courtney Droms

This paper presents an overview of the health care system, current and anticipated health care challenges, and the potential for ...

An Investigation into Consumers' Repeated Attempts at Behavior Change

Theses and Dissertations (2009)

Courtney Marie Droms

Recent research has shown that individuals make repeated attempts at behavior change prior to actually being successful. As consumer researchers, ...

Eating with a Purpose:Consumer Response to Functional Food Health ...

Journal of Public Policy and Marketing (2009)

Courtney M. Droms, Rebecca Walker Naylor and Kelly L. Haws

Marketers of food products have recently introduced a variety of “functional foods” that promise consumers improvements in targeted physiological functions. ...

How Much Risk Can You Handle?: The Development of a ...

Marketing and Public Policy Conference (2010)

Courtney M. Droms and William G. Droms

As we have all witnessed over the past few years with the economic downturn that has faced the world, individuals ...

An Investigation into Individual’s Repeated Attempts at Behavior Change

Association for Consumer Research Conference (2009)

Courtney M. Droms

Recent research has shown that individuals make repeated attempts at behavior change prior to actually being successful. As consumer researchers, ...

Consumer Transformation: A Hero’s Journey

Association for Consumer Research Conference (2009)

Courtney M. Droms and Aubrey R. Fowler

Consumers seek to transform themselves, moving from one state of being into another; however, much of the literature that touch ...