Americans have always been uniquely attracted to airpower, a fact that has been successfully exploited by generations of U.S. Air Force leaders in information campaigns. But as a result, the nation has often entered conflicts with exorbitant expectations about what airpower could actually accomplish, creating unique challenges in strategic communications when promises did not match reality, especially in recent conflicts. Adaptive enemies have also become very adept at using their own carefully crafted information campaigns to counter what is America’s greatest asymmetric advantage on the battlefield.