"Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective:" by Gene Laczniak

Clifford J Shultz

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Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective:

Journal of Macromarketing (2020)

Gene Laczniak, Marquette University
Clifford Shultz, Loyola University Chicago

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Disciplines

Marketing and
Sociology

Publication Date

November 24, 2020

DOI

10.1177/0276146720963682

Citation Information

Gene Laczniak and Clifford Shultz. "Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective:" Journal of Macromarketing (2020)
Available at: http://works.bepress.com/clifford_shultz/98/