"A brand so bad it’s good: The paradoxical place marketing of Belfast" by Stephen Brown

Clifford J Shultz

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A brand so bad it’s good: The paradoxical place marketing of Belfast

Journal of Marketing Management (2013)

Stephen Brown, Ulster University
Pierre McDonagh, Dublin City University
Clifford J. Shultz, Loyola University Chicago

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Disciplines

Public Relations and Advertising,
Marketing and
Sociology

Publication Date

January 8, 2013

DOI

10.1080/0267257X.2013.796321

Citation Information

Stephen Brown, Pierre McDonagh and Clifford J. Shultz. "A brand so bad it’s good: The paradoxical place marketing of Belfast" Journal of Marketing Management Vol. 29 (2013) p. 1251 - 1276
Available at: http://works.bepress.com/clifford_shultz/52/