"Sustainability as Megatrend Two Schools of Macromarketing Thought" by John D. Mittelstaedt

Clifford J Shultz

Follow Contact

Article

Sustainability as Megatrend Two Schools of Macromarketing Thought

Journal of Macromarketing (2014)

John D. Mittelstaedt, University of Wyoming
Clifford J. Shultz, Loyola University Chicago
William E. Kilbourne, Clemson University
Mark Peterson, University of Wyoming

Link

Disciplines

Economics,
Social and Behavioral Sciences and
Sustainability

Publication Date

January 9, 2014

DOI

10.1177/0276146713520551

Citation Information

John D. Mittelstaedt, Clifford J. Shultz, William E. Kilbourne and Mark Peterson. "Sustainability as Megatrend Two Schools of Macromarketing Thought" Journal of Macromarketing Vol. 34 Iss. 3 (2014) p. 253 - 264
Available at: http://works.bepress.com/clifford_shultz/45/