Article
Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars
Journal of Business Research
(2015)
Publication Date
January 12, 2015
DOI
10.1016/j.jbusres.2015.06.038
Citation Information
John D. Mittelstaedt, William E. Kilbourne and Clifford J. Shultz. "Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars" Journal of Business Research Vol. 68 Iss. 12 (2015) p. 2513 - 2516 Available at: http://works.bepress.com/clifford_shultz/34/