"There is more to marketing: An encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management" by Clifford J. Shultz

Article

There is more to marketing: An encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management

Australasian Marketing Journal (amj) (2016)

Clifford J. Shultz, Loyola University Chicago

Link

Disciplines

Public Relations and Advertising,
Business and
Marketing

Publication Date

January 8, 2016

DOI

10.1016/j.ausmj.2016.08.012

Citation Information

Clifford J. Shultz. "There is more to marketing: An encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management" Australasian Marketing Journal (amj) Vol. 24 Iss. 3 (2016) p. 257 - 259
Available at: http://works.bepress.com/clifford_shultz/32/