Article
Airbnb: Exciting innovation or passing fad?
Tourism Management Perspectives
(2016)
Abstract
In this paper we investigate the Airbnb phenomenon from the dual perspective of their customers and compet- itors. We use two different methods to collect data: an online survey administered to customers of Airbnb and traditional hotels, and in-depth interviews with hotel executives. Our survey findings suggest that there are sig- nificant differences between the type and motivation of customers that book Airbnb compared to those that book traditional hotels. Further, the interviews with hotel executives indicate that Airbnb is not considered to be a sig- nificant disruptor and/or competitor by the major players in the hospitality industry, though the smaller and mid-range hotels are contemplating adjustments and interventions in anticipation of increased competition from Airbnb. We discuss these findings as well as implications for practice and policy and offer suggestions for future research.
Keywords
- Airbnb,
- hotels,
- lodging choice
Disciplines
Publication Date
October, 2016
DOI
10.1016/j.tmp.2016.09.002
Citation Information
Arup Varma, Nenad Jukic, Almir Pestek, Clifford J Shultz, et al.. "Airbnb: Exciting innovation or passing fad?" Tourism Management Perspectives Vol. 20 (2016) p. 228 - 237 ISSN: 2211-9736 Available at: http://works.bepress.com/clifford_shultz/17/