Reframing Agribusiness: Moving from Farm to Market CentricJournal of Agribusiness
AbstractAgribusiness is moving from farm to market centric, where effective activities anticipate and respond to customers, markets, and the systems in which they function. This evolution requires a broader conceptualization and more accurate definition, to convey a more dynamic, systemic, and integrative discipline, which increasingly is committed to value creation and the sustainable orchestration of food, fiber, and renewable resources. We discuss the forces driving this shift to the market, offer a new and more representative definition of agribusiness, provide models to illustrate some of the most compelling trends, and articulate key elements and implications of those models.
Creative Commons LicenseCreative Commons Attribution-Noncommercial-No Derivative Works 3.0
© 2005 Agricultural Economics Association of Georgia
Citation InformationEdward, MR and CJ Shultz. "Reframing agribusiness: moving from farm to market centric" in Journal of Agribusiness 23(1), 2005.