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Reframing Agribusiness: Moving from Farm to Market Centric
Journal of Agribusiness
  • Clifford J Shultz, Loyola University Chicago
  • Mark R Edwards
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Agribusiness is moving from farm to market centric, where effective activities anticipate and respond to customers, markets, and the systems in which they function. This evolution requires a broader conceptualization and more accurate definition, to convey a more dynamic, systemic, and integrative discipline, which increasingly is committed to value creation and the sustainable orchestration of food, fiber, and renewable resources. We discuss the forces driving this shift to the market, offer a new and more representative definition of agribusiness, provide models to illustrate some of the most compelling trends, and articulate key elements and implications of those models.

Author Posting. © 2005 Agricultural Economics Association of Georgia. This article is posted here by permission of the Agricultural Economics Association of Georgia for personal use, not for redistribution. The article was published in Journal of Agribusiness, Volume 23, Issue 1, 2005.

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Creative Commons Attribution-Noncommercial-No Derivative Works 3.0
Citation Information
Edward, MR and CJ Shultz. "Reframing agribusiness: moving from farm to market centric" in Journal of Agribusiness 23(1), 2005.